Fortune Magazine
Irvine Company
Imagine the future of work.
The premier real estate developer in the world hired us to help market an innovative reimagining of the office campus at UCI Research Park. As part of an extensive, multi-channel campaign, the opportunity arose to design the cover of Fortune Magazine which was dedicating an entire issue to the future of work.
Key takeaways
-
Harnessed the storied illustrative approach of Fortune Magazine
-
Visualized the workplace through the lens of futurism
-
Leveraged Fortune Magazine exposure back into the leasing campaign
-
Expanded perceptions of a well-established Irvine Company brand
What we did
-
Conceptual cover illustration
-
Digital, social, print, and out-of-home campaign
-
Illustrated icon system and supporting social assets
