Legoland — be 10 too!
Legoland
The theme park built by kids
LEGOLAND Florida Resort was turning ten years old, celebrating ten years of creative play where kids take the lead. As part of our AOR engagement, we were challenged to leverage this milestone to raise the profile of the destination among Florida residents and regional travelers — especially young families and LEGO enthusiasts. Our goal was to get the attention of audiences with an overarching, multi-channel brand campaign and playful in-park celebrations.
Key takeaways
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Audience-first strategy to successfully drive campaign creative
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Hyper-real, 3D and high-color visuals to inspire younger audiences
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Extended the campaign themes outside and inside the park
What we did
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Elevated brand photography
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TV spots, digital displays, out-of-home, print ads, and digital ads
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Design, Art Direction, Layout
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In-park events & experiences concepting
