The Doctor Is In
Dr. McDougall
Mmmmmm...
Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.
Key takeaways
-
Reorganized a collection of brands into a single hierarchy
-
Reintroduced "Dr." into the name to better connect to the founder
-
Designed an entirely new visual language from logo system to social assets
What we did
-
Strategic positioning and brand assessment
-
Food photography and illustration
-
Visual language and asset library
-
Identity design and brand guidelines
